How should you greet customers in retail? In this video I’ll share how NEVER to greet retail customers, and simple steps to set your customers at ease when entering your retail store.

Consumer psychology tells us that customers are more likely to buy when their dopamine is flowing – in other words, they’re happy, relaxed and feeling good.

When entering a store we are already programmed to expect a sales person zeroing in on us – ready to sell us something we don’t want or need

That means we enter already on the defensive, ready to deflect! And when a customer feels tense, defensive or uncomfortable – consumer psychology shows they are LESS likely to buy

Your job is to make your customer feel instantly welcomed, relaxed and comfortable and I’ll share exactly how to do that in this video!

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䷉ Read it on the blog ⇒
https://retailmavens.com/how-you-should-greet-customers-in-retail/

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�� How to increase your sales so you can consistently pay yourself and your staff, with the 4 steps of the Sales Breakthrough System ⇒
https://www.retailmavens.com/paycheck

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�� SUBSCRIBE so you don’t miss the cutting edge retail tips, tools and strategies that will help you improve your profits and get better sleep!

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�� Become a Richer Retailer with the RETAILMavens ⇒
https://retailmavens.com/services/

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Provides an overview of the online course on Transforming Customer Experience: Strategies for Service Industry. It has the modules:
– Capturing Value in Modern Service Economies
– Technology in Service: Service Robots, AI & Platform Business Models
– Managing Customer Loyalty – The Wheel of Loyalty
– Customer Centricity – Strategic Complaint Management, Service Recovery & Customer Feedback Systems
– Service Quality – The Gaps Model & Customer Service Process Redesign
– Three Strategic Pathways to Cost-Effective Service Excellence (Dual Culture Strategy, Focused Services Strategy, OM Strategy and Integration)
– Productising Services & Branding the Service Experience & Building a World-Class Service Organisation

For more information and registration see https://executive-education.nus.edu.sg/programme-list/?plq=4

Reported today on Search Engine Journal

For the full article visit: http://tracking.feedpress.it/link/13962/13177851

How to Master the Customer Experience From Search to Transaction [Webinar]

When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there.

On January 15, I moderated a sponsored Search Engine Journal webinar presented by Kameron Jenkins of Botify and Greg Batchelor of AB Tasty.

They shared how marketers can create the most relevant, optimized customer journey from discovery through to transaction.

Here’s a recap of the webinar presentation.

Search plays a big role in the customer experience.

If you think about your website as a unit made of a bunch of individual URLs, the sum of those parts represents 100% of your company’s website investment – in time, money, resources, and talent.

Botify’s 2018 study found that, sadly, Google is missing about 51% of those pages.

Now, there are plenty of reasons why you wouldn’t want Google crawling certain URLs, but this 51% number actually represents “compliant” pages – in other words, pages whose signals indicate that they DO want them crawled and indexed.

These websites wanted Google to crawl those pages, yet Google was missing them.

All of this leads to the fact that only 23% of pages on large enterprise sites receive any organic visits. In other words, we’re trying to drive conversions from just 23% of our pages.

Organizations that focus purely on the on-site experience are missing out on the massive conversion and revenue benefits that could come from adding more pages that you already have to the mix.

Focusing on SEO means you get more chances to convert – whether that be an ecommerce purchase, a lead gen form fill, or publisher paid subscription sign-ups.

The SEO Funnel + The Customer Experience

Here’s another way we can visualize the relationship be

When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there.

In this joint webinar with the search engine optimization experts at Botify and the customer experience optimization experts at AB Tasty, you’ll learn how to create the most relevant, optimized journey from discovery through to transaction.

In this presentation, you will learn:
– What a holistic customer experience looks like, from search to transaction.
– How SEO and on-site experience teams’ work influences each other, potential pitfalls to watch out for, and how to leverage each other for a better ROI.
– Actionable tips that will help you not only earn more organic search traffic, but convert it too.

Bonus: We’ll share new data revealing how consumers’ digital behavior changes around peak shopping seasons like Black Friday, and how SEO professionals and on-site experience teams should respond.