Deepcrawl’s CEO Talks SEO Opportunities, Growth & Planning For 2022

Deepcrawl's CEO Talks SEO Opportunities, Growth & Planning For 2022

Craig Dunham, CEO of Deepcrawl, shares his thoughts on what's new in his company, what 2022 may have in store for technical SEO, and more.

Why I Decided To Disrupt the SEO Industry | My Marketing Plans for 2023

Recently I’ve been getting a lot of questions from people asking me hey Neil, what’s your goal? I see you on YouTube, I see you disrupting the SEO industry with this tool called UberSuggest. What’s your plan? There must been some alternative motive. So I thought I would create a video and answer all of these questions. Today I’m going to discuss why I decided to disrupt the SEO industry and my plans for 2022.


You’re paying for all this stuff and no matter what you do, You just can’t get results.

I’ve been there, I started out my career trying to get my own site rankings and I tried paying aN ad agency to get results. And they didn’t provide results for me. Eventually I created my own ad agency. I have one called Neil Patel Digital where we help companies like yours get more traffic and rankings.

Here’s the thing, I didn’t decide to disrupt the SEO industry to make money.

I really feel that the players in the space, although they’re smart and amazing and they have amazing products and services, there hasn’t been much innovation.

It has nothing to do with the competitors, there just hasn’t been much innovation. Think of it this way. Technology has gotten so far, why aren’t we using machine learning and artificial intelligence to make the SEO industry better?

I’ll give you an example. I met a guy named Ryan Graves. Ryan Graves used to be the ex-CEO of Uber. I met him when he was first starting out. He came to Seattle, we were chatting a bit.

I don’t know Ryan well at all, I’m not trying to claim that. And Ryan had this service that would get you a black town car really quick.

Eventually Uber released UberEats and all these new things.

And now Uber’s even trying to make it where, hey, you sit in a car, a flying car and we’ll take you to point A to point B.

They’re making you eventually be able to go from point A to point AB through a drone. Heck, they’re even making it where you can sit in a car without a driver that gets you to point A to point B.

SEO’s been around longer than Uber’s been around, but why is it that we’re still doing links manually.

We’re still writing content, and we’re doing all this stuff. Why can’t we use machine learning? Why can’t we use artificial intelligence? See, my plan with Ubersuggest and all the tools out there that I’m doing is why can’t you put a simple JavaScript on your site. Because Google can pick up JavaScript and they can pick up changes to your code through JavaScript.

So here’s what I mean. I can have you put a JavaScript on your site and I can make changes to your HTML code with you or for you with your approval.

I don’t need FTP access or any of that. In other words, through a JavaScript like Google Analytics, that I put on your site, I can adjust your HTML, still make your site load fast.

And change your site to be SEO compatible and make you rank higher. Why can’t I read your search console data with your approval, figure out what pages need keyword adjustments, need title tag improvements and automatically give you five suggestions, you click the one you want.

Or even if you approve, automatically do it for you, run a split test, rank you higher. Why can’t I figure out who’s linking to your competitors?

Figure out a email template to send them out based on similar content that you have, with your approval, email all of them or hit them up through their web forms in an automated way and ask them to link to you.

Why can’t I see who you link up to in your blog post and hit them up automatically and ask them to share your content?

Why can’t a lot of this stuff be automated? And in 2020, that is my goal, is to automate SEO. It’s not going to be easy, I don’t know how far I will get.

But that’s what I’m trying to do. I’m not just doing this because I believe hey, we shouldn’t have to pay for reports and basic information that everyone’s striving for. I’m doing this because I believe there hasn’t been enough innovation in the industry and I’m looking to change that.

Some people will like it, some people will hate it.

Some people will say I can’t do this. Well, I’ll try, if it works, great. Hopefully, I’ll benefit.

If it doesn’t, at least I tried and I didn’t give up. So if you want to know more, leave a comment below with any questions you have.

I’ll be upfront, I’ll answer it. And hopefully, you’ll get your answer on why I’m trying to disrupt this industry.

At least when it comes to Ubersuggest and what I’m trying to do.

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