A Complete Guide To Product-Led Content Strategy (With Examples)

A Complete Guide To Product-Led Content Strategy (With Examples)

What is a product-led content strategy, and how can you put it to work for your marketing organization? Get expert tips and see examples.

Content & Product Marketing: How to Integrate Them Into Your PLG Strategy


This lesson from Carlos Lara, a Product Marketer at Rock Content, shares the tactics and techniques you can use to create a content production strategy that supports the product-led growth strategy and helps you acquire a new audience. He’ll provide 4+ examples from top PLG companies of different content formats in action – and why they work.

▼▼▼ Key Takeaways ▼▼▼

1. How to correctly use content in your PLG strategy
2. Three important pillars for every product’s content strategy
3. Case Studies: BOFU Sherlock blog post, SurveyMonkey welcome email & more
4. Sample flow of how to use different content formats

02:55 From outbound to product-led
06:28 How to correctly use content in your PLG strategy
08:41 Three important pillars for every product’s content strategy
09:56 Motivations behind your product
20:46 Ensuring content for your PLG strategy
21:01 Use your product as the starting point

▼▼▼ Additional Resources ▼▼▼

Looking for more ways to market your SaaS business? Checkout our post on the 199 SaaS tools for growth!
https://productled.com/blog/product-l…

Want to learn more about value metrics? Check out this post to find yours!
https://productled.com/blog/value-metrics/?utm_source=YouTube &utm_medium=Talk+Tuesdays &utm_campaign=Trevor+Hatfield

▼▼▼ Get the Best-Selling Books on Product-Led Growth ▼▼▼

Product-Led Growth: How to Build a Product That Sells Itself
https://productled.com/book/?utm_sour…

Product-Led Onboarding: How to Turn Users Into Lifelong Customers
https://productled.com/book/onboardin…

▼▼▼ Stay Connected ▼▼▼

Don’t forget to subscribe to our channel and follow us on LinkedIn, Facebook, Instagram, and Twitter for many more Product-Led growth tips!

LinkedIn: https://www.linkedin.com/company/productled
Facebook: https://www.facebook.com/productledinc/
Twitter: https://twitter.com/productled
Instagram: https://www.instagram.com/productledinc/

Content Marketing For Beginners: Complete Guide


In this video, you’ll learn how to do content marketing and some tips to help you get started (even if you’re a beginner).

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Additional Content Marketing Resources

Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas

How to Do Keyword Research for a NEW Website (Full Tutorial) ► https://www.youtube.com/watch?v=x5IJ0APR0EQ

Keyword Research Pt 1: How to Analyze Searcher Intent – 1.2. SEO Course by Ahrefs ► https://www.youtube.com/watch?v=zXPZ0L2cOw4

SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

Complete SEO Course for Beginners: Learn to Rank #1 in Google ► https://www.youtube.com/watch?v=xsVTqzratPs

YouTube SEO: How to Rank Your Videos #1 ► https://www.youtube.com/watch?v=NY3y0V9UDwM

How to Get More YouTube Subscribers ► https://www.youtube.com/watch?v=NR_V2nGSp98

YouTube SEO / Video Marketing ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tsn8vwEmhFM0McBH4PhEty
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Content marketing is the process of creating and distributing content to attract and retain customers.

You’re creating blog posts, videos, podcasts, or whatever, promoting it, and your content’s job is to lead people towards a profitable action.

If you’ve never really bought this whole idea of “content that sells,” this concept might not make a whole lot of sense or just sound cliche.

But if you think about why and how you made your last purchase that wasn’t a necessity like groceries, or clothes, content was probably involved. You probably had a problem, searched for solutions, and content from blogs, videos, and reviews led you through your entire purchasing journey.

With so much information available at the tip of our fingers, consumers will be influenced by content. Through the power of content marketing, you can intentionally integrate your company and products within these purchasing journeys.

Content marketing helps to creates awareness and attracts potential customers to your content, your content engages them and builds credibility for your brand, it converts visitors into customers, it allows you to build a loyal following, and for a software product like ours, it helps retain customers because they learn how to do new things with our tools leading to increased usage.

Best of all, your revenue compounds because unlike advertising where your ads stop appearing the minute you stop paying, content that surfaces where and when your customers are searching, is consistent.

And it’s important to note that no matter how good your content is, if your products aren’t up to scratch, then content won’t save you at least for the long haul.

The two main parts of content marketing is:
► Create content
► Distribute or promote it

You’ll learn everything you need to know about how to do those two things well in the video.

Timestamps:

0:00 Intro
5:40 Create your content
8:02 How to promote blog content
11:21 How to promote YouTube content

#contentmarketingforbeginners #contentmarketing #contentcreation

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Principles of Product Led Growth Strategy


Know when to embrace product-led growth for your SaaS business.

Product-led growth is hot in SaaS right now but it is at the same time super confusing and probably a little overcomplicated. So in this episode, I’m going to walk you through the 3 key principles you need to know in order to craft your product-led strategy and when should you opt for PLG vs a Sales-driven top-down model.

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MY FREE SaaS GROWTH STRATEGY GUIDE ��
https://tkkader.com/yt/startup?utm_content=plgstrategy

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VIDEO MENTIONED

SaaS Business Model (And the SaaS Metrics that Guarantee Success)
— https://youtu.be/HCV08y4cxCg

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JOIN THE UNSTOPPABLE LEGION, SUBSCRIBE TO MY CHANNEL ��
https://www.youtube.com/channel/UCUseoG3kofRLS6WoUaL_15w?sub_confirmation=1

^^ I drop an episode EVERY Sunday and Wednesday to help startup founders, like you, become Unstoppable in your life and business.

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WORK WITH TK TO SCALE YOUR GROWTH

Learn more about my SaaS GTM Program (Accelerate to $3M+ ARR) ��
— https://tkkader.com/yt/gtm?utm_content=plgstrategy

Learn more about my SaaS Launch Program (for Pre-Founders) ��
— https://tkkader.com/yt/launch?utm_content=plgstrategy

Learn more about my SaaS Strategic Narrative Program (Scale) ��
— https://tkkader.com/yt/scale?utm_content=plgstrategy

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Share this video with a friend: https://youtu.be/Ej_T_FGVg1c

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PLAYLISTS TO WATCH NEXT

1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM

Playlist: Unstoppable Sales Funnel – https://www.youtube.com/watch?v=Qne7Jdtr7qA &list=PLinI31g4OKHjOHHqeCASTjGRmsbxqaSn4

Playlist: Startup Growth Hacking – https://www.youtube.com/watch?v=L6xtqZnqRfA &list=PLinI31g4OKHiRO3KZD3BPn3DyS8MEcrve

Playlist: SaaS Startup Tips – https://www.youtube.com/watch?v=98vye4o9NNk &list=PLinI31g4OKHhF3TLhNnPPshoRsYR1xVLb

Playlist: Get Your Saas Business to Product-Market Fit – https://www.youtube.com/watch?v=2_FS5w7LIHo &list=PLinI31g4OKHhvAUNG8FYsA-Ohwn9sys_X

2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP

Playlist: Startup Planning & Strategy – https://www.youtube.com/watch?v=lY-1CxIz9Z4 &list=PLinI31g4OKHjyRoS8QgQxasQ_NfV4tdyk

Playlist: Find Investors and Raise Capital – https://www.youtube.com/watch?v=Sgr9m8qxl5Q &list=PLinI31g4OKHioWXLCrtk_ASmDN4eH2kbL

3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS

�� Playlist: How to Quit Your Job & Start a SaaS Business – https://www.youtube.com/watch?v=PGrxuPAObts &list=PLinI31g4OKHjJB7LMO6rVTBBQXRiE_REn

�� Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s – https://www.youtube.com/watch?v=5rxvrYaXeaY &list=PLinI31g4OKHgpB0ej8mzdWDIM4GcS7vOk

4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER

�� Playlist: Be More Proactive in Life – https://www.youtube.com/watch?v=LUE5fJwa2uk &list=PLinI31g4OKHjWdOCbdw0jwV_gO670peqA

�� Playlist: Burnout Prevention & Recovery – https://www.youtube.com/watch?v=4gViNxxnFKQ &list=PLinI31g4OKHja8K71v4p-HW15HDVN4lXN

�� Playlist: How to Deal With Sunday Scaries – https://www.youtube.com/watch?v=D-2BlejUn0g &list=PLinI31g4OKHjZYHfAqNhrRangvPpIUenS

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WHO IS TK? AND WHY DID HE START UNSTOPPABLE? ��
https://youtu.be/qW9u_T4zSH8

^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.

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GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: “How to Punch the Sunday Jitters in the Face” ��
https://tkkader.com/yt/book

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Say hi on social ��:

Like us on Facebook: https://getunstoppable.com/facebook

DM me on Instagram: https://getunstoppable.com/instagram

Follow me on Twitter: https://getunstoppable.com/twitter

TWEET THIS VIDEO: https://ctt.ac/B08oY

#tkkader #productledgrowth #saasgrowth

Product Led Growth Framework Masterclass


In this video, you’ll learn what product-led growth is and how you can use it to accelerate the growth of your business.

To dive deeper into the product-led growth methodology, make sure to sign up for the Product-Led Growth Certification: https://productled.com/product-led-certified/

00:16 Who’s Wes Bush?
02:53 What is product-led growth?
05:20 What are product-led businesses doing different?
06:52 Time-To-Value
12:20 How do we eliminate the value gap?
12:49 Bowling Alley Framework
21:02 What are the mission-critical steps?
25:11 What are examples of product bumpers?
33:35 What are examples of signals?
40:30 Wrap Up

▼▼▼ Additional Resources ▼▼▼

Looking for more ways to market your SaaS business? Checkout our post on the 199 SaaS tools for growth!
https://productled.com/blog/product-led-growth-tech-stack/?utm_source=youtube &utm_medium=video &utm_campaign=PWQwkwW6q34

Join the World’s Largest Product-led Growth Slack Community!
https://productled.com/community?utm_source=youtube &utm_medium=video &utm_campaign=PWQwkwW6q34

Enroll in the Product-Led Growth Certificate™ Program and learn how to transform your business from sales-led to product-led.
https://productled.com/product-led-certified/?utm_source=youtube &utm_medium=video &utm_campaign=PWQwkwW6q34

▼▼▼ Get the Best-Selling Books on Product-Led Growth ▼▼▼

Product-Led Growth: How to Build a Product That Sells Itself
https://productled.com/book/?utm_source=youtube &utm_medium=video &utm_campaign=PWQwkwW6q34

Product-Led Onboarding: How to Turn Users Into Lifelong Customers
https://productled.com/book/onboarding/?utm_source=youtube &utm_medium=video &utm_campaign=PWQwkwW6q34

▼▼▼ Stay Connected ▼▼▼

Don’t forget to subscribe to our channel and follow us on LinkedIn, Facebook, Instagram, and Twitter for many more Product-Led growth tips!

LinkedIn: https://www.linkedin.com/company/productledinc/
Facebook: https://www.facebook.com/productledinc/
Twitter: https://twitter.com/productled
Instagram: https://www.instagram.com/productledinc/