4 Common In-House SEO Challenges & How to Overcome Them
Many of the biggest difficulties faced by in-house SEO teams are universal. Here are four of the biggest challenges, along with tried-and-tested solutions.
How I Rank For 4k Organic Keywords With a 0 DR Website
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In this video I show you step by step, how I was able to take a website with 0 Domain Rating and rank it for over 4,000 organic kewyords.
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How I Rank for 4K Organic Keywords with a 0 DR Website
01:35 Keyword Difficulty
estimates how hard it will be to rank in the top 10 organic search results for a given keyword in a given country. It’s calculated by taking a weighted average of the number of linking domains to the current top-ranking pages. The result is then plotted on a logarithmic scale from 0 to 100 (low difficulty to high).
01:57 Start at Low KD
Start to target 0 KD. Then 1KD, 2KD, 3KD and so on and so forth.
02:38 Niche Down
you need to target a sub-niche since they are the ones that has lower difficulty.
the more specific you are with your keyword, the easier the keyword is.
03:10 Low KD – Topical Relevancy
when you start creating topical relevancy on your site, that is when you combine low KD with topical relevancy and you end up ranking very well without doing link building.
06:30 Using Niche
look for a niche website.
copy the link and pst it under “Site Explorer” in ahrefs.
click on the organic keyword and check for low KD.
grab the low difficulty keyword and paste it on the template you are using.
12:30 Determining if the Page is Working Well
go to google analytics.
if the page has high bounce rates, low page speed, all these metrix are warning signs to optimize the page.
check also if how people are interacting with your content.
13:39 Checking the Page Speed
go to gtmetrix, paste the URL and let it analyze your site.
14:56 Checking Click-Through Rates
go to google search console, click on properties, open the report and check for the click-through rates.
improve the title tags if you want to increase the CTR values.
16:20 Ranking Factor
getting user engagement to spend more time on your website.
18:00 Strategies to Rank Up
combining KD strategy to topical relevances and capturing marketing traffic.
AuthorityLabs Webinar Replay: In-House SEO: Strategies, Struggles, and Solutions for In-House
Optimizing a single brand’s website may sound like a dream to agency folk, but for in-house SEOs, it can be a constant uphill battle. It’s not just about trying to outrank the competition for in-house SEO’s, but maintaining rankings quarter-to-quarter.
In this webinar, Keith Goode, Jackie Chu, and Topher Kohan shared their experiences as in-house SEO’s and what it’s like being an SEO for brands like IBM, Dropbox, and Weather.com.
Hosted by Ashley Segura
(08:11) How does in-house SEO differ from in-house?
(10:48) What has been your scariest experience working as an in-house SEO?
(16:50) Do you have any advice or any methods that have worked in the past on communicating the importance of SEO to an executive?
(20:30)Do you put out fires when uninformed executives are reading SEO news?
(26:00) What are the makings of a perfect in-house SEO department?
a) How many people?
b) Who does what?
c) How many roles needed?
d) What is the minimum?
(31:00) What kind of internal resources are the most important for in-house SEOs to have?
(34:33) When it comes to reporting, usually agencies deliver monthly reports, but as an in-house SEO what kind of reports do you compile and how often?
(37:04) How do you correlate SEO to generating revenue?
(40:00) How do you attribute sales/revenue to your SEO efforts?
(44:30) What tools do you use daily?
(50:04)What KPI other than clicks and visitors from organic traffic are used to measure ROI or investment resources?
(51:56)How do you create your content? In-house or outsource? What have you found to be best practices?
Track your SEO rankings across all of the keywords important to growing your business.
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Why domestic violence victims don’t leave | Leslie Morgan Steiner
Leslie Morgan Steiner was in “crazy love” — that is, madly in love with a man who routinely abused her and threatened her life. Steiner tells the dark story of her relationship, correcting misconceptions many people hold about victims of domestic violence, and explaining how we can all help break the silence. (Filmed at TEDxRainier.)
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